Results-driven, innovative marketing leader

Advisor Campaigns

Comprehensive product and value-added campaigns supporting internal and external sales teams and marketing-led sales.

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Market Research

Grew market authority and brand credibility with annual industry-wide research to produce summary reports and content library.

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Content Library

Brand Management

Experienced in rebranding efforts to support organizational growth, firm acquisitions, and market repositioning.

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Website Development

Relaunched multiple websites as part of rebranding efforts, corporate restructuring, and new market verticals. Handled front- and back-end development of new messaging, site navigation, page building, and more.

Website Example

Lead Acquisition

Strategic lead scoring followed by automated engagement and segmented for driving prospects through life cycles stages to becoming a client.

Email Campaigns

Segmented email campaigns to nurture prospects with solutions-based messaging and thought leadership, achieving above-average engagement rates.

Social Strategy

Positioning and strategy development for paid and organic social and Google Display supporting product launches, campaigns, competitive positioning, and brand awareness.

Selling Systems

Comprehensive selling systems driving growth, consistency, and engagement.

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Editorial Skills

Edited the $14 Trillion Dollar Woman, authored by Barbara Kay and Tony DiLeonardi, a guide on engaging female clients by building connection and loyalty.

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Multimedia Content

Development, production and promotion of live and recorded content for campaigns, training, and sales tools, all presented in the voice of the customer across market segments.

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Go-to-Market Strategy

Built strategic GTM plans for finserv, fintech, and SaaS product launches that resulted in improved market positioning, net new revenue, and client retention.